Annual Reports

Some of our best work is seen only once a year.

Many companies handle their annual reports in the same manner, lacking in personality and brand positioning. We’ve always believed the annual report is not only a financial report, but also a marketing tool. You certainly have the reader’s undivided attention. Not to mention some of their money. The challenge, and the opportunity, is to present the requisite financial data, and at the same time build the brand impression. We have done just that for companies like Rubbermaid, Developers Diversified Realty, Boykin Lodging and Judson Retirement Community. We’ve done it by creating a compelling message that’s interesting and educational.