Doubling the chance for a sale

Lauren Innovations, NaviGate Brochure

Lauren Innovations acquired ‘Team Prepared’, a web-based portal for managing emergency incidents in school systems, from InnerLink. In just a few months, we developed a new brand name, corporate identity, along with sales tools that repositioned the product as a single system for Critical Information Management to a larger range of end users. And one capable of managing both operational functions as well as emergency incidents. So with this new sales strategy speaking to two audiences within each organization, we needed to create a brochure to match. Our design allowed both the front and the back cover to work as front covers that offered both audiences a specific message and a duplicate solution at the center spread of this 32 page brochure.