Lauren Innovations, NaviGate Brochure

Doubling the chance for a sale.

Lauren Innovations acquired ‘Team Prepared’, a web-based portal for managing emergency incidents in school systems, from InnerLink. In just a few months, we helped reposition the product, developed a new brand name, corporate identity and sales tools to position it as a single system for Critical Information Management. One capable of managing operational functions as well as emergency incidents to a larger range of end users in education, healthcare, manufacturing, transportation and more. Since the new positioning doubled our audience within each organization, we created a brochure to match. The concept turned both the front and the back covers into front covers, each with messaging directed at one of the audiences and each finishing the sale at the center spread of this 32 page brochure.