STERIS, Brochure

Positioning a new sales effort.

The lights are connected to the cameras, the cameras to the boom, the boom to the monitors, the monitors to patient data, the data to the control console, the control console to the table, the table to the patient, the patient to the surgeon, the surgeon to the room, the room to the world, which makes their high definition operating suites connected to everything needed to achieve the best results. When Steris was prepared to begin selling their new integrated operating suite concept, they weren’t so sure they were properly connected to hospital decision makers. Or their sales team to a new sales approach. Our first step was to help develop the brand name – HD360°. This helped postion the product as a complete operating room solution. Then our hospital experience became a real benefit. We helped expand their sales strategy to include both the administration and surgical teams. We developed a concept that speaks to the surgical team about performance advantages and to hospital administrators about ROI, building strong physician alignment and providing the best patient care. The integrated message is working perfectly. So well, in fact, the message and graphics were expanded to drive the client’s tradeshow booth messaging and advertising efforts.