AccuSpray, Packaging

Here's an idea that just fell on us.

When AccuSpray asked us to develop a program for their new gravity spray gun, we perfected Newton's ideas. Adding our copy and design, of course. The name ISAAC was an ideal fit. And everything else – packaging, poster and ads – just fell into place.

Northeast Ohio – the Medical Capital

Find out how the Northeast Ohio, the Medical Capital, is improving lives everywhere – at The City Club on September 16th Northeast Ohio is indeed impacting and improving lives literally everywhere through the innovations and efforts of the region’s people, companies an... Read More

The return of real action heroes with a unique ad campaign

Put away the tights and return to the good old days when HERO stood for muscle-bound, machine gun toting super soldiers who suppressed any insecurity and fought against entire armies in jungles, forests and deserts. For the last two decades, Hollywood has given us phy... Read More

Mega Marketing at Comic-Con

I recommend everybody attend the Comic-Con International event at least once in his or her lifetime. I just attended Comic-Con in San Diego last week and engaged in the awe-inspiring multimedia, mega-marketing geek propaganda. Like the other 165,000 people attending, I... Read More

Greenpeace fights with branding

As communicators we know the importance of branding. We've read all the articles, seen the impacts a good branding strategy can have. But what about counter-branding. Greenpeace put together a contest to rebrand BP and some 2500+ people have answered. Now they are askin... Read More

What would an ad agency know about a group of clinical services versus a true hospital service line?

Typically, hospitals offer exceptional care in a particular clinical area, like Heart care, Cancer treatment, Pediatrics or Orthopedics. Read More

STERIS Selects Mitchell Allen for Strategic Sales Marketing

STERIS Corporation has hired Mitchell Allen to develop marketing strategy and corporate sales materials for a surgical suite of products within its healthcare products division. Read More

Mitchell Allen Group and AGS Custom Graphics Honored with Excellence in Printing Award

Mitchell Allen and AGS Custom Graphics were honored at the Gallery of Superb Printing during the Northeast Ohio Craftsmen Club’s 54th Annual Ben Franklin Ball. The Gallery of Superb Printing recognizes excellence in printing that is produced in Northeast Ohio, and enc... Read More