Riddell, Product Launch

Football players are taller. Wider. Bigger. Bulkier. Faster.

While the human body has changed, the head really hasn't. So Riddell realized the helmet that protects it had to. They developed a new helmet, the Revolution, with the intent of reducing the growing number of concussions. And they looked to us to develop a video and brochure that would help reduce the headache of introducing the new helmet to coaches and athletic directors in high schools, colleges and the NFL.