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Advertising, Design, Storytelling, Social(izing), Broadcast, Web stuff, Direct, Brand essence, and other things. It's connecting with people. Getting into their heads. Getting response. No matter the medium.

Mercy Medical Center

Mercy Medical Center had much to brag about as they held the lowest mortality rate in the country for emergency cardiac care, opened one of the first ECPC units, pioneered minimally evasive surgery and as this ad points out, performed groundbreaking procedures in heart care services. Other marketing tactics drove a strategic business marketing plan, positioning and cross-marketing a number of heart care services to create a virtual Heart Center and drive more top line revenue.