Kichler, Ad Campaign

Creating a campaign that anyone could relate to.

Home furnishing ads traditionally are based around showing the hero product without taking in to consideration much emotion or brand personality. This campaign for Kichler Lighting gave us the chance to challenge the norm. They offered one of the largest product lines in the industry, but it would be nearly impossible to show. Plus we had to compete without overspending. Since lighting is all about setting a mood, we developed the campaign around some funny, serious and a few not so perfect moments. All enhanced by various needs for light that make a home feel like home.

The campaign also included point of sale materials, expanding the program’s visibility in both retail showrooms and Lowe’s Home Improvement.