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Connecting a new sales effort to multiple viewpoints
STERIS, Brochure
The lights are connected to the cameras, the cameras to the boom, the boom to the monitors, the monitors to patient data, the data to the control console, the control console to the table, the table to the patient, the patient to the surgeon, the surgeon to the room, the room to the world, which makes their high definition operating suites connected to everything needed to achieve the best results. When Steris began selling their new integrated operating suite concept, they weren’t so sure they were properly connected to hospital decision makers. Or their sales team to a new sales approach. First up was developing a brand name – HD360° – to position the product as a complete operating room solution. Then we expanded their sales strategy to include both the administration and surgical teams. The program speaks to the surgical team about performance advantages and to hospital administrators about things like ROI, building strong physician alignment and patient care. The integrated message and graphics were expanded to drive tradeshow and advertising efforts.
Using their annuals to explain how they think
Developers Diversified Realty, Annual Report
Over the years, we have used Developers Diversified Realty's annuals to explain how they think "Outside the Box," built a better "Mousetrap" and how they didn't miss a beat while the industry struggled through theatre closings in "Analyze This!" "Nothing Like It" took the reader on a shopping spree, showing their mix of retailers as the ones redefining the retail industry. Another annual positioned them as the industry standard in "The Developers Diversified Almanac." Other annuals have defined strategic plans with themes of "To be continued...", "Open", "Evolution or Intelligent Design" and "No big deal."
See what you are missing
Millisor & Nobil, Corporate Literature
At Millisor & Nobil, their eyes are always open. Their foresight allows them to see developments that companies may not even be looking for. Like potential litigants, or discrimination suits. They don't wait for change, they anticipate it, and they help companies anticipate it, too. This brochure and other campaign materials help explain how their services embrace the complete picture of employee relations.
Written by Judy · Wednesday, March 03, 2010
Why chose a small agency?
It’s really important for clients and agencies to find the right fit. (I know, I’m preaching to the choir.) Clients are looking for marketing solutions, creativity and the best value for their money. Agencies of any size, large or small, are looking for relationships where the chemistry is right to be a marketing partner.
Written by Jason · Wednesday, February 17, 2010
The biggest failure
I was watching a lecture by Sir Ken Robinson on TED (click here to view, it is pretty interesting) on how our education systems kill our creativity. He made a statement that has been a recurring theme in my creative life, "If you’re not prepared to be wrong, you'll never come up with something original."
In this world of tight deadlines, client demands, pressures of faster, quicker, cheaper, and just the fact that this is a business first and foremost, we creatives from time to time find ourselves playing the safe card just to get through. It is a sin we all commit. Unless we are diligent we will take the path of least resistance. We have to make conscious decision to push our ideas away from the typical.
So today I'm just reminding you all. The biggest failure is never failing.
Written by Judy · Wednesday, October 14, 2009
It’s going to take some guts
To do their jobs and conscience right, marketing folks are going to have to dig deep and push back to their corporate rule that now more than ever is the time to focus on strategy. The marketing plan and strategy with measurable goals should be the all time priority right now during this doom and gloom. Not the low hanging fruit tactics which folks quickly and easily latch on to. It’s going to take some backbone. Marketers like everybody else, are in fear of losing their jobs. So saying “Why do we do it this way…” is going to take some guts. But in the end it will benefit their company and their careers.
