STERIS Selects Mitchell Allen for Strategic Sales Marketing

STERIS Corporation has hired Mitchell Allen to develop marketing strategy and corporate sales materials for a surgical suite of products within its healthcare products division.

Based in Mentor, Ohio, STERIS is an international company that provides innovative infection prevention and decontamination, health science technologies, products and services. The company supplies a broad array of healthcare solutions by offering a combination of equipment, consumables and services to healthcare, pharmaceutical, industrial and government customers.

Best known for its infection control and sterilization equipment, STERIS also sells a wide range of medical devices including all the equipment needed to complete an entire operating room suite. Mitchell Allen has been hired to assist the company in devising marketing strategies for their surgical suite of products and develop sales materials for the niche audience STERIS plans to target.

A strategic marketing and advertising firm, Mitchell Allen specializes in healthcare marketing. The firm's staff is uniquely able to develop marketing pieces that speak directly to the health care executives and all decision makers in the equipment buying process. In this project, Mitchell Allen will help STERIS identify ways to improve its sales process with targeted messages for both administrators and surgical staff.