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Pushing for healthy choices
InnerLink, Direct Mail
For the first time in modern history, our children’s life expectancy could be lower than our own. This positioning statement was used for a sponsorship program directed at InnerLink’s sustainable health intervention programs for schools (K-12) that assist students to make good choices in health and safety. This program is designed to recruit and demonstrate how corporate sponsors can be involved in the community and school systems.
Doubling the chance for a sale
Lauren Innovations, NaviGate Brochure
Lauren Innovations acquired ‘Team Prepared’, a web-based portal for managing emergency incidents in school systems, from InnerLink. In just a few months, we developed a new brand name, corporate identity, along with sales tools that repositioned the product as a single system for Critical Information Management to a larger range of end users. And one capable of managing both operational functions as well as emergency incidents. So with this new sales strategy speaking to two audiences within each organization, we needed to create a brochure to match. Our design allowed both the front and the back cover to work as front covers that offered both audiences a specific message and a duplicate solution at the center spread of this 32 page brochure.
Place foot here. Stomp down hard.
Astrup, Direct Mail
"Great looking" and "durable" aren't always synonymous with designer upholstery fabrics in the hospitality industry. We created a bold and irresistable direct marketing initiative called "Stomp", which invites recipients to test this high fashion, high performance fabric for themselves. With a directive to "Place foot here, stomp down hard" on the cover, the recipient opens the mailer to find a packet of ketchup on one side and a fabric swatch on the other. With tongue-in-cheek, it dares anyone to smash ketchup on the designer fabric. Simple cleaning instructions were included for the disbelievers. This piece is not only winning over an industry's interest in this fabric line, but also won a national silver ADDY award for direct marketing.
A window of opportunity
Polaris Edge, Product Brochure
Polaris is well known in replacement window circles. But the new construction market is just that, a new venture. One of the initiatives to launch this product included a brochure outlining the advantages, the "EDGE", that a builder would gain with this window. This piece had to stand up against national window competition. It outlined guarantees, not just promises. Performance, structural and installation edges as well as color decorative advantages. And many possibilities of styles, shapes and size
